Branding built to scale
(for restaurant founders with vision)
transform your restaurant’s success into an adaptable, bespoke system ready to grow with clarity
founder & creative lead
I’m here for the small-but-mighty restaurants that make the world interesting. The neighborhood spots where you always feel welcome. The innovative kitchens who aren’t afraid to stand out (or stand for something). The teams trying to build something with a little more heart (and a lot less templated nonsense).
Whether you’re crafting something brand new or getting clear about what’s next, I’ll help you shape every detail into a brand that’s rooted, vibrant, and ready to grow into a new season, location, or even retail.
And hey, I’ve worked with some of those big corporate giants. But honestly? I’d rather help you transform your vision and catalyze what you’ve built to inspire the future of your business.
The patchwork thing isn’t working anymore.
Let’s do something that does.
How I can help
Whatever you’re growing, there’s a tool (or seven) for it. Here are a few of my favorites:
Brand identity
Graphic Design
Illustration
Art Direction
Motion Design
Lettering
Print Design
Ms. Peach’s Southern Kitchen
Brand strategy
visual identity
Print design
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![Vintage Cafe takeaway hot cups with espresso machine]()
"Working with Tay Smith Studio was one of the best investments I have made in my business."
"The process was organized, thoughtful and incredibly helpful from the very beginning. The initial surveys and discovery work helped me refine my vision in a way I had not done before, and I came away with a much clearer understanding of my brand. Tay was patient, timely, and made the entire experience feel easy. The final package was beautiful, practical, and full of tools that made implementing my brand simple and accessible. I would absolutely recommend Tay Smith Studio to any small business owner looking to elevate and clarify their brand.”
Victoria Clemons, Founder of Vintage Cafe
The Process
Design that feels alive
Plant The Idea
We dig into your story, your goals, and all the things you care about.
Cultivate a direction
We pull together ideas and give them room to grow.
Grow the goods
We transform everything into something beautiful.
harvest & hand off
You get everything you need to show up confidently and flourish.