Product Design and Brand Development for the Maple Guild, a single source syrup company in Island Pound, Vermont.
The Guild presented a unique challenge: they didn't just want consumers to try their syrup, they wanted them to explore all of the ways your could enjoy the true taste of maple. Through the development of their brand, we created a cohesive image in order to firstly, help establish the Maple Guild as one of the best single-source producers of organic maple syrup, and secondly, build brand equity so consumers would recognize unfamiliar products like Maple Cream and Maple Vinegar.
The following work includes trade show pieces, social content, and various other pieces of collateral that supported this effort.
Art Direction: Christina Krug, Allison Taylor, Liz Merchant
Copy: Adam Chism
Design & Production: Taylor Smith